The reason why, as a co-founder and the team of SF TC, we don’t make musical videos featuring singers or musicians is because we don’t want any person’s face, voice, or music to become the identity or highlight of the song instead of Christ Himself, to whom we are dedicating the song. We keep it as minimalistic as possible to avoid any kind of copy right issues or creative rights disputes.
I personally try to be as minimalistic as possible in order to make sure that credit is given where it is due. At the same time
We don’t want to give in to the desires and needs of people on social media to see a face, a figure, or a celebrity of any kind hijack praise and worship that is dedicated to Christ alone. When someone listens to or sings a praise or worship song, their hearts, souls, and minds should not search for the singer, music director, or imagine being a part of a video.